Before/After Animations Of Post-Production

22 June 2015
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If you’ve never worked on an advertising campaign before, you may be surprised by the amount of work that goes into creating the composite images behind creative ads. Ashot Gevorkyan is a retoucher and photographer based in Russia, and luckily for us, he’s just posted a series of .gif animations capturing different stages of his post-production workflow.

Go behind-the-scenes with the .gifs below, and view more of Ashot’s photography on his website.

“One of the photos for the calendar BFA Bank (St. Petersburg), 2012.
2 photos are combined here. The background can be seen where the bank itself and the foreground, running girl. All photographed at one location.”

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“Photos for the calendar of “MARTEN” (Vologda 2014). Picture taken in the parking lot, some dancers pose taken from the other pictures. Background is urban, hip-hop style.”

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“Not a commercial picture titled “Revenge.” just for fun. Collage of three photos. Separately, the background long exposure, foreground with the character and the character of the girl.”

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“One of the photos for the calendar of “MARTEN” (Vologda 2014).
photo was taken in the parking lot. Background and the atmosphere should be gently mimic the disco style.”

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“Advertising Shops airsoft equipment (Kaliningrad 2013).
All the characters are photographed separately on studio background and combined with the ready background.”

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You can find examples of Gevorkyan’s finished retouching work over on his website.

Source https://www.ormsdirect.co.za

Author Ashot Gevorkyan

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