In the world of product photography, simplicity is a common element. It is very eye-catching and often exudes a sort of elegance. Somewhat ironically, however, simplicity is often one of the most difficult things to achieve. The video below shows a photo shoot for Jameson Whiskey in which the photographers attempt a very simple and minimalist style. What may surprise you is how many people and how much work it takes to create such a minimalist photo:
Some things that should be considered when trying to create a simple image:
As the video shows, it may take several people and a rather complicated set-up to create minimalist imagery, but the results are well worth it.
Author Spencer Seastrom